The Emails of Success / From a Start-up to a Market Leader

February 10, 2025

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Business Case

As a fast-growing startup, the company needed skilled IT resources to develop and expand its cloud-based email marketing platform. To ensure long-term success, the company partnered with Proxiad SEE, a trusted software solutions provider with over twenty years of experience in IT outsourcing (ITO). This collaboration provided the expertise and scalability required to drive the platform’s growth.

Customer Profile

Founded in 2010, the company offers an all-in-one solution for sending, tracking, and delivering both marketing and transactional emails. Its unique, highly scalable cloud-based infrastructure optimizes email deliverability through proprietary technology.

Users can access the platform via a user-friendly drag-and-drop interface or integrate it seamlessly through APIs and an advanced SMTP relay. Today, the company operates globally, with offices in Paris, London, Berlin, and New York, serving over 100,000 clients and partners in 150+ countries.

About The Project

The partnership with Proxiad SEE began when the company was still in its early startup phase. As the platform grew into a market leader, the development team expanded to meet increasing demands. Today, the dedicated Proxiad SEE team continues to evolve, ensuring the platform remains at the forefront of email marketing technology.

Benefits

By collaborating with Proxiad SEE, the company successfully scaled its email marketing platform while maintaining high development efficiency. The dedicated team operates within a microclimate that reflects the company’s corporate culture, ensuring seamless integration and long-term alignment with business goals.

Solution & Team Structure

The development team started small and gradually expanded to approximately 40 specialists, structured into two core divisions: Development and Support.

Development Team:

  • PHP Developers
  • Free Pascal & Delphi Developers
  • Go Developers

Support Team:

  • Head of Support – Leads teams in Sofia, Vietnam, and Canada
  • Level 1 & 2 Agents
  • API Support Specialists
  • API Customer Experts

Project Management & Compliance:

  • Compliance Specialists
  • API Project Manager
  • Partners & Integrations Project Manager
  • Mailjet App Project Manager
  • Consultants & Account Managers

Technologies

  • PHP 5.6
  • Zend framework 2
  • React.js
  • PGP message queue
  • Go
  • Pascal