Sales Force Effectiveness in the Pharmaceutical Industry with Qlik

Business Case

“Sales Force Effectiveness” (SFE) is a measure that continues to be very useful for the pharmaceutical industry as it seeks to appraise the contribution of medical representatives towards making sales. Medical representatives make all kinds of visits to doctors, starting from courtesy visits to specific product presentations made to them. These interactions are very...

Read More about Sales Force Effectiveness in the Pharmaceutical Industry with Qlik